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Thursday, September 10, 2009

Great Annuity Marketing Earns the Trust of Annuity Prospects

By Bruce Darber

Selling annuities isn't like working on a used car lot. People aren't asking for a sales pitch when they seek annuity advice. They want honest answers that spell it straight. They seek information they can trust.

More than just a sales pitch, annuity marketing is educational in its purest sense. While you're selling a product that depends on building annuity prospects, if you aren't up front, you'll never learn your clients' important trust.

This is a scary economic climate. People have every right to be scared. Let them understand, however, that when it comes to financing, annuity marketing is a far safer investment than the stock market. Many annuity prospects are looking for more solid security after watching their stock investments evaporate.

Your clients should realize they have options to sell any annuity later. If your clients need money immediately for a financial emergency, their investment can be sold just as easily as it was bought. Perhaps they need the money for other projects after realizing they bought too much annuity.

There are many strategies to build prospects, but ultimately you are building a relationship with your clientele. Annuities offer a secure future. Your relationship needs to continue well into the future. This is not a fly by night business.

Trust grows with relationships, and honesty is always the best policy. Clients should be considered like family and friends. Keep their best interests in mind when marketing annuities.

Salesmanship that doesn't spell it straight out is transparent. Ultimately, it hurt your business. While trust builds up overtime in a relationship, it cab be quickly destroyed.

Be honest and educational about the realities and benefits of the annuities market. As you build the trust of your clients, they'll recommend you to family and friends, build up your portfolio over time. - 23196

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