Do You Suppose That GM Should Think About Changing Its Name To Something Else?

By Jennifer McClelland

There have been quite a lot of corporations that have replaced their names subsequent to coming under attack and falling into bankruptcy. Some of the companies that have done that include ValuJet or now known as AirTran, Altria or as you may have once known it, Philip Morris, and Xe, which was once known as Blackwater. Even electronics maker LG has changed its name from Lucky Goldstar to just LG and claimed that it stood for Lifes Good and now its performing superbly with its sales of consumer electronics and appliances.

These companies have done well with the name change; it is as if they are cracking what they once were and becoming a another company with a gleaming, squeaky clean representation.

Promotion professionals nationally agree that the rebranding of GM might be a good thing. If the goal is to try and put this company on a gigantic regimen and just turn it into a smaller car manufacturing company, Im not certain thered be that much injury in rebranding, said Jean-Pierre Dube, a University of Chicago marketing lecturer. The brand isnt in good shape, he stated, so they have not much to lose.

The General Motors make has already become a flawed brand, with a reputation of constructing bad quality cars and now with a huge bankruptcy filing under its belt, not to mention what everyone thinks about the business taking all that national money to keep from having to file for the enormous bailoutwhich they filed anyhow.

Certainly, at present many GM officials are sticking to their guns and not wanting to rebrand the company. CEO Fritz Henderson stated that rebranding wasnt very high on his list of things to do in the business. Which is perhaps a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be handed off to the marketing branch? After all, GM still has one of those and it actually doesnt have the money to be throwing into high-cost television spots for now.

Little bits and pieces of GM have by now begun to be rebranded; GMAC monetary services has replaced its name to Ally Bank and General Motors Asset Managemnet is at the present known as Promark Global Advisors.

However, with a corporation that is as well identified as GM could it work?

I dont see anything wrong with trying to perhaps market the company differently than before, but an entire new brand could be tricky to pull off for the business. I believe that the best implementation of rebranding could come from if it were to rebrand some of its subsidiaries such as Chevy or Cadillac. - 23196

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