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Saturday, November 28, 2009

Using Sample Business Proposals To Match Your Pitch

By Andrew Robertson

If you're the owner of your own business, it's safe to say you're eager for more clients. Thanks to today's economy, there's no room for subpar business proposals. Instead of winging it, find sample business proposals and use them to build a solid foundation for a business offer that will attract clients and score some work before you're desperate.

One of the most overlooked and simple tasks to help your efforts is pre-writing. Being your first draft, there's no reason to worry about what your customers are going to think -- they're not going to see this draft, so calm down and try to enjoy yourself. By pre-writing you can determine exactly what you're going to pitch, including your goals and any important qualities you have that make you more qualified than anyone else.

Think carefully about your business proposal. Divide your goals into several steps, taking notes the entire time on what will be necessary to accomplish each step. Finally, write down each step and organize them so the reader can see that, by using your services, they will inevitably be led to the goal you defined when you were pre-writing.

Start off the writing process with a simple cover letter. Make sure to use two or three paragraphs to summarize your goals -- for instance, you could write: "Our company will help you by doing x, y, and z. X number of businesses in this region do regular business with us." There's nothing wrong with elaborating on your successes. Don't ruin your chances with an exaggerating cover letter.

Next, the hard part: actually write your business proposal. Proposals are usually split into five pieces: the executive summary which states what you do and who you are, a statement of work dictating what services you plan to give your client, a list of steps to achieve your goal, a list of reasons why you are better than the next guy, and last but not least the legalese terms of your contract and payment arrangements.

Don't let yourself freak out over mistakes, as this is still your first draft and will probably be prone to more than a few goofups. Imagine your client sitting with you right now. What could you tell them that would cause them to invest in your ideas?|

The quality of your writing doesn't have to be high -- first drafts are rarely error free. Just worry about completing your proposal and squeezing all your information into the rigid structure of the proposal. If you need to change anything, make a note of it but don't actually follow through yet.

Take a look at the prices you're offering and the terms of your contract. Try searching the web for businesses that are similar so you can be sure to offer competitive prices. If it turns out you are overcharging, it is far better to discover this now than when you are sitting across from your future client.

Rewriting begins when your first draft is finally complete. Try having a friend give your proposal a once over to see if they can find any obvious typo's or other mistakes. If you're still holding on tight to what you needed to fix and doctor up from your first draft, do so at this time.

If you've never tried role-playing, now might be a good time to start. Put on your client's shoes for a few minutes and think about how they might react to your proposal as it's written now. Can you think of anything they might complain about? Does something in the proposal seem likely to make them hesitant? Come up with tons of reasons they could refuse you, and then think of counterarguments to calm their worries.

Building a business proposal on your own might seem like hard work, and it is -- but if you find a sample business proposal to use as a template, the pieces will fall into place faster than you might think. Use the above suggestions and you'll be able to churn out intriguing business proposals that will lead clients to you over the long haul. - 23196

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